TV ad: Anti Smoking PSA: Blown Chances

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Top 6: October 27th 2021

Although they have dangled from the fingers of beautiful people on screen and off, it’s time we recognise that cigarettes aren’t fashionable, but rather a multi-billion dollar, lethal health risk - and discard them once and for all. Blown Chances is an anti-smoking public service announcement produced by Kinomoto - a production network with offices in Budapest, Kiev, Sofia and Barcelona - that takes the ‘cigarettes are fashionable’ message and twists it around, sarcastically showing the terrible health consequences of smoking as trendy and desirable. In this dark, cynical, and gruesome metaphorical exercise, Luka Kostil, member of Kinopravda director’s collective brings forth a dark character who presents a macabre collection of haute couture pieces that highlight the health risks of cigarettes such as heart attacks and suffocation. The grotesque pieces are created by Zsófi Kormos, a Hungarian stylist and fashion designer - who is no stranger to creative briefs that push the boundaries of standard fashion design. One of her recent projects, Artemis, is a body suit that blends tech and fashion and is designed to measure a woman’s menstruation and relieve the associated pain and discomfort.