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Salvos Stores: Gifts that mean more – office
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At Salvos Stores, 100 per cent of profits support programs that transform the lives of Australians in need, such as those experiencing hunger and homelessness. And through its support of the circular economy and numerous sustainability initiatives, Salvos has also diverted over 40 million items from landfill in the past year. As the festive season draws near and buying presents is on everyone's to-do list, we worked with Salvos Stores to take a purpose-led, yet humorous, approach in its new Christmas campaign.
Agency: The General Store The campaign signifies a playful step change in Salvos Stores’ brand personality. Within the three hero films, the awkward hugging and tongue-in-cheek dialogue bring to life the impact that a preloved gift has on the environment and community.
Client: Salvos Stores Related |
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