Salvos Stores: Consecutive OOH 'Gifts that mean more'

At Salvos Stores, 100 per cent of profits support programs that transform the lives of Australians in need, such as those experiencing hunger and homelessness. And through its support of the circular economy and numerous sustainability initiatives, Salvos has also diverted over 40 million items from landfill in the past year.

As the festive season draws near and buying presents is on everyone’s to-do list, we worked with Salvos Stores to take a purpose-led, yet humorous, approach in its new Christmas campaign.

This consecutive outdoor execution demonstrates why a gift means more at Salvos Stores because it’s a preloved gift that’s sustainable and its proceeds from purchase benefit those in need within the community.

The campaign signifies a playful step change in Salvos Stores’ brand personality, featured across TV, outdoor and in-store.