The Central Council of Roma in Poland: #StopRomophobia, Netflix

In a country where they are finally talking more and more about equality and tolerance, there are still ethnic groups that are treated in a stereotypical and prejudiced way. One of these groups are the Romani people. According to various and not entirely accurate sources, there are between a dozen and 30,000 of them in Poland. Publicis Worldwide Poland has decided to launch a public debate on the issue and give the Romani people the opportunity to speak out. On the streets of Warsaw, billboards are calling on tech giants Google, Meta and Netflix to improve their services and products to be more inclusive of Romani people. The slogan of the campaign is #StopRomophobia. One of the billboards, located at Rondo Daszyńskiego, calls on Meta to add the Roma flag to its emoji library. A project for Google's first ever Roma Doodle has appeared on a billboard in Towarowa Street. The doodle will appear on Google's homepage on 5th November, International Roma Day. The doodle was designed in consultation with the renowned Roma artist Malgorzata Mirga-Tas. A message referring to the popular TV series ‘Infamy’, which recreates many clichés about Romani people, was displayed next to the Netflix mural at the intersection of Krucza Street and Aleje Jerozolimskie.- The billboard is calling on Netflix to show this ethnic group without hurtful prejudices. The Central Council of Roma in Poland commissioned the billboards. The implementation of the campaign is handled by Publicis Groupe brands: Publicis Worldwide Poland created the creative concept and strategy, while media was planned and bought by Spark Foundry.