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Top 6: November 15th 2023
Outdoor
Michelob Ultra: The Michelob Trace
Top 6: November 15th 2023
The trail of movement left by an athlete produces many forms. We must not show Michelob as an athlete, we have to evidence that he has always been one. We take videos of various athletes as they compete, train or enjoy themselves and follow their movements, colors and so on, to show that in the movement trace Michelob and its distinctive brand elements are present.
Agency: Proximity BBDO
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