Tico’s Wild Studio: Jungle Eyes

"Jungle Eyes" is a platform created by Tico's Wild Studio with the support of jotabequ GREY to conserve and study Costa Rica's jaguars through a network of non-intrusive automatic camera traps in the Costa Rican jungle. This project aims to protect and study these endangered animals and contribute to the conservation of the country's biodiversity. In the words of Rafael Rivera Villanueva, CCO of jotabequ GREY: "The Tico Wild project came to us to help them find donations, but we ended up turning their business around. Today, those who were sporadic donors are their sponsors, and pay a monthly fee for the video data of the jaguars from the camera traps". Jungle Eyes' innovation lies in its revenue model, which has turned donations into sponsorships. Sponsors pay a monthly fee based on the number of cameras they choose to support. As more sponsors join, more cameras are added, expanding the coverage area. This model allows sponsors to become more involved in the project and be recognized as an integral part of the project if a scientific discovery is made thanks to one of their cameras.