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You can explain the feeling of ease by pointing out cool and functional features of a product. But if you want that feeling of ease to stay with your audience, it is much more impactful to make them feel it - not just rationally undertand it. This ad for Nordic fintech company Vipps MobilePay does exactly that, by transforming the fundamental human insight into a film that dazzles you by Olympic level gymnastics illustrating the ease of life when letting Vipps MobilePay do the heavy lifting.
Agency: &Co. /NoA
Credits
Other credits
Client: Vipps MobilePay
Head of brand & marketing: Lars Istre
Nordic Marketing Lead Users: Eivind Hjermstad-Sollerup
Nordic Head of Campaigns & Media: Simon Leth-Sørensen
Campaign Manager: Benedicte Helverskau Pedersen
Head of Brand Strategy: Hanne Danielsen
Nordic Campaign Manager: Emilia Patro Lorentz
Copywriter: Katri Kaleva
Copywriter: Johanne Marie Legarth Ryge Vig
Creative Agency collaborator: Bob the Robot / NoA
Creative Director: Henri Haka
Art Director: Veikko Heikkilä
Copywriter: Anssi Halkola
Planner: Ilkka Uotila
Account Manager: Maija Virtanen
Account Director: Hanna Palo
Production company: Giants & Toys
Executive Producer: Calle Isberg
Producer: Mimmi Silfverlood
Director: TRAKTOR
Director of Photography: Tim Maurice Jones
Grade: Oskar Larsson, Tint Post Stockholm
VFX: Olle Black, Jennifer Jallow, Evelina Åström, Tint Post Stockholm
Cast:
Actor: Jonathan Bourne
Body double #1: Laura Traets Bulgarian group rhythmic gymnast. She is the 2020 Olympic champion in the group all-around. She is the 2018 World and 2021 European champion in the 5 balls and the 2018 European champion in the 3 balls + 2 ropes. She is a two-time (2018, 2019) World group all-around bronze medalist and the 2017 World all-around silver medalist.
Body double #2: David Rumbutis Swedish champion in gymnastics. He qualified for the 2020 Summer Olympics. Today, he competes for All Star Gymnastics.
Media agency: Carat
Client Manager: Andrea Breum
Senior Strategist: Outi Karppanen
Digital Director: Julia Rasmussen
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