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Diablo IV: Blood Harvest, 3


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In honor of Diablo IV’s Season of Blood, people in the United States are getting the chance to take part in a real-life Blood Harvest, a bloody ritual that plays a central role in the new story. While Lord Zir, the new antagonist of the Season, uses Blood Harvests to end thousands of fictional lives in the game, Diablo IV players will be invited to save thousands of lives with their blood donations in real life. In Season of Blood, new enemies called Blood Seekers serve Lord Zir by invading parts of Sanctuary to procure blood for their master through Blood Harvest rituals. Players must venture into these areas to free prisoners, take down dangerous mini-bosses, and clear the enemy camps. But in real life, however, Diablo is offering die-hard fans of the game to turn 666 quarts of actual donated blood (equaling around 1,332 separate donations, with 1 pint per donation) into in-game rewards, while ultimately helping to save lives. Once the goal of donating 666 quarts of blood is achieved, Diablo fans, regardless of if they donated or not, will unlock a sweepstakes where fans will have the chance to enter to win a new custom-built PC, infused with real human blood in its liquid cooling, which pays tribute to the game. It will be awarded to one lucky winner as a grand prize of the Blood Harvest campaign if they participate in the accompanying sweepstakes, even if they did not donate. The sweepstakes will start upon reaching the 666 quarts blood donation goal and will be open for entry for 72 hours. See the official sweepstakes rules for full details, along with what the PC will entail is included, below.
Credits Other credits

Client

Manager, Brand Marketing, Diablo IV: Dino Sulprizio

Program Manager, Brand Marketing, Diablo IV: Christopher Tai

Director, Brand Marketing, Diablo IV: Daniela Rodriguez

Agency

Co-Founder & Creative Chairman: Anselmo Ramos

Global Chief Growth Officer & Partner: Carmen Rodriguez

North America CCO & Partner: Ricardo Casal

North America CCO & Partner: Juan Javier Peña Plaza

Global Chief Strategy Officer & Partner: Fernando Ribeiro

US CEO: Sandra Alfaro

Group Account Director: Teddy Notari

Management Supervisor: Caroline Yan

Strategist: Tierney Riccitelli

Gaming & Streaming Analyst: Carlos Encalada

Director of Communications: Alexandra Velasco

Communications Coordinator: Talyr Hill

Director Of Creative Operations: Junia Parodi

Production Studio: Unicorns & Unicorns

Executive Creative Director: Sun Komen

Executive Producer: Jenny Gobel

Head of Production - Studio: Katherine Johnson

Technical Director: Ralph Kuijpers

Creative Producer: Nick Gast

Craig Cutler Studios:

Photographer/Director: Craig Cutler

DOP: Blake Mohr

Executive Producer: Fela Cortes

MadboxMade:

Post Producer: Macy West

Editor/Colorist: Matt West

Overcoast Music + Sound:

Original Music - Overcoast

Producer - J.L. Hodges

Audio Mix - Overcoast

Engineer - Jonathan Waller

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