 |
Embed Video
MTN DEW released an all new TVC spot dedicated to showing how MTN DEW fans Do The DEW by breaking free of expectations and norms. Inspired by the insight that people are held back by society’s expectations of them, and being weighed down by all those expectations is bad, the new creative shows how ditching societal expectations for moments of joy is the answer. The creative takes viewers on a legendary journey of three characters as they grapple with what’s expected of them. But after drinking MTN DEW, they’re transformed – and we see an amazing day of fun unfold in the exciting fashion that MTN DEW is known for.
Credits
Other credits
Brand
Chief Marketing Officer Greg Lyons
Content Director Lou Arbetter
Marketing JP Bittencourt
Marketing Director Mike Levy
Marketing Manager Prithvi Malik
Agency
Head of Production John Doris
Director of Production Tina Lam
Managing Director Shannon Nunn
Business Team Rosalie Jones
Business Director Julia Winn
Business Team Madeline Gilson
Business Affairs Manager Anne-Camille Charpié
Chief Strategy Officer James Sowden
Strategy Director Will Davie
Strategy Director Katelyn Saks
Strategy Director Jordan Sowunmi
Marketing Director Carly Wengrover
Production
Managing Director Shawn Lacy
Head of Production Sean Moody
Production Designer Monica Bidault
Wardrobe Paola Alfaro
Hair and Makeup Maripili Senderos
Production Service The Lift
Producer Magali Sagarra
Executive Producer Mai Huynh
Editorial CARTEL
Managing Director Lauren Bleiweiss
Executive Producer Evyn Bruce
Editor Dan Sherwen
Edit Assistant Anchor Mak
Producer Linden Carty
Post Production / VFX JAMM
VFX Supervisor Jake Montgomery
Executive Producer Asher Edwards
Producer Scott Boyajan
Flame Artist Jake Montgomery
Flame Artist Benoit Mannequin
Flame Artist Patrick Dirks
Flame Artist Mikey Smith
CG Supervisor Andy Boyd
CG Artist Connie Ho
CG Artist Andrew Price
CG Artist Ben Martin
CG Artist Logan Pittma
CG Artist Stew Burris
CG Artist Taylor Muhoberac Pryor
Music / Sound Human
Executive Producer James Dean Wells
Music Supervisor Kamela Anderson
Music Supervisor Mike Jurasits
Arranger Jonathan Hubbell
Creative Mike Jurasits
Creative Andy Bloch
Music / Sound Redslash
Sound Designer Keith Reynaud
Executive Producer Tricia Higgins
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
