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PepsiCo's citrusy soft drink has burst onto the Super Bowl stage with a blast - a Baja Blast. Created by agency Goodby Silverstein & Partners, and directed by O Positive's Jim Jenkins, the ad features the queen of off-kilter comedy Aubrey Plaza in a progressively bizarre series of situations
Credits
Other credits
Agency
Design Director Tana Cieciora
Managing Partner Brian McPherson
Account Director Becca Morris
Account Director Jena Verlin Windmueller
Account Manager Aimee Fung
Account Manager Elizabeth Gordon
Head of Strategy Bonnie Wan
Communications Planner Christine Chen
Strategy Director Nik Poon
Communications Planner Charlotte Cordova
Director of Production Jim Haight
Producer Kateri McLucas
Director of Business Affairs Judy Ybarra
Business Affairs Manager Howie Mapson
Production
Production Service Direct Focus
Production Brett Zuckerman
Executive Director Barry Rosen
Post Production / VFX Parliament
VFX Supervisor Nathan Kane
Creative Director Jade Kim
Creative Director Dan Fine
Creative Director Kay Khanna
Creative Taner Besen
Creative Dhruv Shankar
Creative Franz Kol
Creative Seon Crawford
Creative Michael Marsek
Creative Cesar Zambelli
Creative Juan ‘JZ’ Zavala
Creative Steve Beck
Creative Martin Gunnarsson
Creative Gianluca DiMarco
Creative Nathan Mckenna
Creative Sue Jang
Creative Ashley Thomas
Producer Anna Kravtsov
Producer Caroline Goujard
Post Production / VFX Royal Muster
Colourist Roslyn Di Sisto
Editorial Cabin Edit
Editor Nick Rondeau
Edit Assistant Brad Dupuie
Managing Director Adam Becht
Executive Producer Britt Carson
Producer Katy Lester Zamora
Music / Sound Sonic Union
Sound Designer Steve Rosen
Sound Designer Owen Shearer
Sound Designer Kelly Oostman
Sound Mix Carly Morgan
Studio Manager Justine Cortale
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