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Tassal: Smoked Salmon Bagel
Tassal, a trusted name in fresh Tasmanian Salmon is making a huge splash across an integrated brand platform as it extends its brand reach to now encompass prawns and barramundi, shifting to a new brand position - “Tassal - It’s Australian For Seafood”. Working alongside Kantar, Tassal identified there was an opportunity to seize the moment when acquiring Cone Bay Barramundi. With strong awareness of the Tassal brand, there was a chance to cement its position in seafood, and in turn, it has also rebranded the Tropic Co Tiger Prawn brand to Tassal Tiger Prawns. With the Tassal Masterbrand shift, there was an opportunity to celebrate each of the protein variants with their own creative, starting with the launch of a new Tassal new salmon campaign. This is part of an integrated campaign with an audience-first approach across key media channels in multi-format OOH, BVOD, High- Impact Display, Social and Search, paired with PR, ambassadors, influencer, and owned media activations.
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