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Tassal, a trusted name in fresh Tasmanian Salmon is making a huge splash across an integrated brand platform as it extends its brand reach to now encompass prawns and barramundi, … read moreshifting to a new brand position - “Tassal - It’s Australian For Seafood”. Working alongside Kantar, Tassal identified there was an opportunity to seize the moment when acquiring Cone Bay Barramundi. With strong awareness of the Tassal brand, there was a chance to cement its position in seafood, and in turn, it has also rebranded the Tropic Co Tiger Prawn brand to Tassal Tiger Prawns. With the Tassal Masterbrand shift, there was an opportunity to celebrate each of the protein variants with their own creative, starting with the launch of a new Tassal new salmon campaign. This is part of an integrated campaign with an audience-first approach across key media channels in multi-format OOH, BVOD, High- Impact Display, Social and Search, paired with PR, ambassadors, influencer, and owned media activations.
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Credits
Other credits
Client
Head of Sales and Marketing: Matt Vince
General Manager, Marketing: Libby Williams
Senior Brand Manager, Salmon: Kylee Finn
Senior Brand Manager, Prawns and Barramundi: Nicole Townsend
Agency
Group Account Director: Charlotte Dewhurst
Account Director: Maisie La Costa
Account Manager: Isabel Bergin
Head of Strategy: Alyce Gillis
Strategist: Gennie Siegel
Designer: Domenic Bartolo
Senior Integrated Producer: Anthony Martin
Production
Production Coordinator: Jack Davies
Stills Production: Louis & Co
Photographer: Mat Baker
E.P.: Louis Molines
Producer: Luke De La Santa
Retouching: Electric Art
Media Agency: Havas Media
Client Services Director: Kate Francis
Account Manager: Begona Loredo
Digital Integration Director: Ashley Grey
Acting Head of Strategy: Michelle Miroforidis
Strategist: Michelle Miroforidis
PR Agency: Communicado
Head of PR: Fiona Mullen
Group Account Director: Chloe Jeffers
Account Director: Emily Scales
Senior Account Executive: Shiona Raj
Research Agency: Kantar
Director: Hoa Mai
Design Agency: APR Creative
Managing Director: Tessa Pacitti
Director: Raewyn Metcalfe
Account Manager: Chloe Bullock
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