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Premera Blue Cross: Haircut
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The campaign is centered on three emotional spots:
In “Delivery,” we see an exhausted new father who gets an unexpectedly thoughtful gift: months of ready-made meals delivered by his coworkers. In “Office,” a worker is in his office experiencing a tough life moment. Two of his colleagues recognize his distress and deliver a discreet lifeline on two post-it notes: “Skip the 4:30.” “We’ve got you.” Through the glass, the coworkers exchange a knowing glance and nod of appreciation. In “Haircut,” two warehouse employees stay after hours to show their solidarity to a colleague who must shave her head for medical reasons.
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