Director Sune Sorensen and Copacino Fujikado Agency (Seattle) brings us a uniquely tempered and subtle campaign about everyday trials. In one, we meet David who is going through a difficult time and struggling with his work-life- balance. In another, we meet Casey and Laura, who just had a baby and are powering through with limited sleep and lack of energy. Both stories are told without big punchlines or dramatic climaxes and form part of a larger branding effort for the not-for-profit health insurance company. Seattle based Copacino Fujikado joined forces with director Sune Sorensen in a collaboration that builds upon the brand’s already well-established market position.
