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Premera Blue Cross: Skip the 4:30

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Director Sune Sorensen and Copacino Fujikado Agency (Seattle) brings us a uniquely tempered and subtle campaign about everyday trials. In one, we meet David who is going through a difficult time and struggling with his work-life- balance. In another, we meet Casey and Laura, who just had a baby and are powering through with limited sleep and lack of energy. Both stories are told without big punchlines or dramatic climaxes and form part of a larger branding effort for the not-for-profit health insurance company. Seattle based Copacino Fujikado joined forces with director Sune Sorensen in a collaboration that builds upon the brand’s already well-established market position.
Credits Other credits

Agency

Director of Production: Jen Allen

Account Director: Cameron Wicker

Account Executive: Anna Saufferer

Client

VP, Marketing and Communication: Eric Trott

Manager, Brand Strategy: Kelly Heitlauf

Production

Head of Production: Jefrey Wilbur

Service Production: Means of Production

1st Assistant Director: Paul Barry

2nd Assistant Director: Megan Shank

Production Manager: Spencer Foley

Production Coordinator: Drew Wittstock



CASTING: Spark Casting, LA

Actor: Jeff Harms (“Mank”, “Monster”)

Actor: Matthew Downs (“Straight Outta Compton”).

Actress: Sydney Eberwein (“Chhalla Mud Ke Nahi Aaya)

1st Assistant Camera: Thomas Yardley

2nd Assistant Camera: Mellica Arya

DIT: Pieter Blokker

Gaffer: Drew Davidson

Best Boy: Greg Milton

Genny Op 6th: Tyler Scomazzon

Board Op: Steve de Zwart

Lamp Op: Melissa Duynstee

Rig Lamp Op: Trevor Fast

Rig Lamp Op: Colin Keating

Key Grip: Mark Yates

2nd Grip: Dan Jones

Dolly Grip: Connor Welsh

Grip: Janco Mynhardt

Production Designer: Aaron Hall

Set Decorator: Leigh Butchar

Set Dec Buyer: Jenny Rodondo

Prop Master: Jak Hedley

Prop Assist: Nelson Conway

Lead Dresser: Dustin Jasper

On Set Dresser: Jeff Davidson

Dresser: Bret Correll

Dresser: John Gandola

VTR Operator: Andrew Pedley

Sound Mixer: Tim Kubbinga

Boom Op: Colyn Cameron

Key Makeup & Hair Artist: Andrea Blunt

Wardrobe Stylist: Liz Henderson

Wardrobe Assistant: Lisa Masi

Location Manager: Dave Pink

ALM: Cian Lalor

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