M&S: Not Thatmas

With less than two months to go until the big day, M&S has unveiled its Christmas Clothing and Home campaign for 2023 created by newly appointed creative agency MOTHER and director Ally Pankiw, best known for Feel Good and Black Mirror. Celebrating the honest truth of Christmas, the campaign is inspired by the insight that, for many, it can be a challenge striking the balance between celebrating the things we love about the holidays, and taking on some things we might not enjoy as much but feel obliged to do anyway. To bring this to life, this campaign invites viewers to embrace only the things they love about Christmas (and skip those they don’t). The campaign line 'Love Thismas (Not Thatmas)' encourages people to join in, deciding what makes Christmas work best for them. The campaign’s TV ad is set across four different homes, each of which feature a popular British household name – actress Hannah Waddingham, singer and podcast host Sophie Ellis-Bextor, presenter and style expert Tan France, and actress Zawe Ashton – all making a decision on which Christmas traditions they're going to embrace this year (and which ones they're going to skip). Featuring a series of humorous and irreverent scenes, each can be seen facing an amusing dilemma in a relatable reference to the pressures we often face in the run up to Christmas, and the little things we all do to help make the festive season special for those around us.