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M&S: Big Autumn Energy
The M&S Autumn 2024 Womenswear campaign launches today. ‘Big Autumn Energy’ was developed for the retailer by Mother Design and Mother. It is part of M&S’s ongoing journey to reshape for growth by broadening its appeal and elevating style perceptions. A 30-second film, directed by Lope Serrano, AKA Canada, showcases a high fashion aesthetic, punctuated by ordinary, everyday scenarios, from walking the dog to raking autumn leaves. Stylised and refined art direction is juxtaposed by the bold choice of music, the electronic dance track, Turn Down for What - by DJ Snake & Lil Jon. The TV commercial and wider marketing campaign is a celebration of Autumn, encouraging customers to step into the season with style and confidence. The campaign features model Lineisy Montero, as the star of her own personal catwalk, commanding attention and turning heads and she struts with energy and panache - going about everyday tasks in everyday life.
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