 |
Tv
Vodafone: Feel The Connection
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Vodafone has today launched its new Christmas advertising campaign, focused on the importance of connecting to the people and things that matter most this Christmas. The uplifting story highlights how Vodafone's reliable award-winning network has the power to help people and families stay connected, which is an even bigger priority throughout the festive period. At a time when many customers are facing difficult circumstances and the prospect of trimming back on Christmas spending, almost half of people (46%) want to see Christmas campaigns that reminds them of better times.
Agency: Ogilvy, UK Vodafone's new warm and uplifting Christmas ad brings to life the importance of spending time with loved ones and epitomises Brits' general feelings to the festive period this year. Directed by the award-winning Vince Squibb and created by Vodafone and Ogilvy UK, the 30” ad centres around the mischievous star of the show Lily, who is trying to set a cunning trap to capture Santa on her wireless camera with the help of her toy Elf and Vodafone’s reliable award-winning network. With the trap set, Lily keeps checking her parents’ phone to see what is happening on her camera but there is no sign of Santa. When she wakes up on Christmas Day to find the carrot and milk she left out is almost all gone, she runs upstairs to check the video footage with her parents, only to discover Santa has been and she has successfully captured a video of him cheekily waving to the camera.
Assistant Producer: Paolo Alberto Neri Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
