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Top 6: November 15th 2023
Human beings are motivated and motivating by nature. Motivation provokes, encourages, encourages.
We are challenged every day in your activities. And often, it is motivation (of … read moreinternal and external origin) that makes us fulfill them successfully. That's why motivational phrases play such a significant role in many aspects and have a positive impact on various areas of our lives.
And from this idea the concept of this campaign was born.
Agency: Novo Engenho Comunicacao
We use the different feelings with classic motivational phrases that awaken men in everyday life. And we provoke this reflection so that they use these vivid and strong feelings to be the “little push” they need to take care of their health, especially in preventing prostate cancer. After all, men tend to pay less attention to their health and have fewer medical appointments.
We therefore brought characters of different ages, profiles and different activities, warning that the disease can manifest itself in different individuals, showing the importance of going to the doctor and taking preventive exams at any time of the year.
read less...Planner: Ana Irala
Project Manager: Junior Veasey
CEO: Rudi Aquino
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