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Nike in China has launched a new awareness campaign with Wieden+Kennedy Shanghai to highlight the “More Than Warmth” benefits of their winter jackets. The campaign, directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is part of a multi-channel campaign including cinema, OOH and digital channels running in China. The fantastical spot is set in a magical world, a labyrinth carved into an icy weather system of extreme cold. It’s home to a dedicated team of eccentric warmth obsessed researchers who conduct tests on the Nike Winter Collection, and revel in their scientific achievements when the garments ace every test. Each section of the film is inspired by a specific jacket attribute and offers a detailed showcase of features, including warmth, breathability, waterproof and lightweight, culminating in a bona fide product demonstration.
Credits
Other credits
Client
Brand Creative Senior Director: Simon Lee, Che Lin
Narrative Director: Seven Yang
Senior Narrative Manager: Yuling Yao
Narrative: Elaine Weng, Phoenix Zhao
Senior Copywriter: Yi Qi
Art Director: Diana Tang
Designer: Cyan Wang, Xiaojing Li, Cathy Shang-Kuan
Production Director: Kelly Zhan
Senior Producer: Cora Liu
Producer: Monika Jiang
Agency
Head of Production: Fang Yuan
Head of Planning: Summer Yang
Associate Planning Director: Alan Wu
Strategist: Katie Li
Group Brand Director: Qinna Ye
Brand Director: Esther Choi
Senior Brand Executive: Wayne Zhang/ Louise Cai
Business Affairs: Jessica Deng, Hui Ye, Gloria Ji
Head of Design: Juni Hsu
Designer: Qi Zhang
Junior Designer: Chumeng
Design Producer: Vic Zhang
Senior Retoucher: Changqing Lee
FA Artist: Dennis Chen
Production
MD/EP: Yimeng Zhang
Production Manager: Winson Wang
Line Producer: Wang Zhiyuan, Sun Ying
Production Coordinator: Selene Xu
1st AD: Stella Gui
2nd AD: Yan
1st AC: Terry Yan
Assistant Camera: Ma Chao, He Xiaohu, Cao Cheng, Zhang Hongming, Zhang Zhaoyu, Ou Wentao
B-Cam: Ben Kang
Gaffer: Dickson Lim
Lighting crew: Sun Zhanchao, Yu Puping, Tang Yichun, Gao Binbin, Wang Yongcheng, Chang Dan, Ma Chong, Wang Jie, An Dongdong, Jing Deliang, Jing Xudong, Li Yaohui, JIn Xin
Production Designer: Maruxa Alvar
Art Director: A-Liang
Assistant Art Director: Alec Wei, Tziyi Yu, Kuo Hung Tsun
Prop Master: Guan Guowu
Prop Assistant: Lian Guanglong, Zhang Lei, Liang Jiancong, Li Zhao, Li Xiaolong, Liu Ruijie, Guan Weiwei, Sun Haoyu, Li Bo, Wang Xian, Ding Jun, Huang Yanfei, Gao Xiuquan, Zhao Bangyin
Special Props: Julius Mak
Special Props Assistant: Tang Cheng, Zhang Zhipeng, Zhai Heguang, Yang Jun, Zhang Bo, Yin Rongliang
Key Grip: Sun Weibin, Wang Hengru, Nan Ben, Xiang Yang, Zhang Po, Wang Weitao
Stylist: Cheyuan Lee
Wadrobe/HMU: Alice Hsu, Sunny Chen, Dong Hongjuan, Qin Mengyao, Cao Chenyi, Huang Yu, Chen Weikang, Tian Zhao, Gao Qi, Dong Lulu
Casting: Baiwen Zhang, Feifei Zhou
Storyboard Artist: Vince Wei
DIT: Luo Dong
Q-take: Sun Haichen
Runner: Yan Baowei, Jiao Qiqi, Xie Jun, Liu Gaochen, Shi Chenhuang, Jia Youpeng, Kong Shaogen, Wu Junqian
Chaperone: Joyce Sun
Post Production
Post Producer: Joy Chiang
Offline Editing (UK): Sam Bould
Offline Editing (Shanghai): Bing Feng
CG & Online Editing: Wicked Pixel
VFX Lead Artist: Eddie Van Rensberg, Carl Jeppe
Post Producer @ Wicked Pixels: Kamila Kelly, Leigh Human, Leticha Kisting
On-set Supervisor: Schalk van der Merwe, Paolo Gnoni
Music Studio (Composition, SD, Mixing): Mr.Pape
Colorist (Germany): Marina Starke
SPECIAL THANKS
Art Director: YETI Art Studio
Online Editing: HUE, Bottles
Color Grading Studio: MZ Studio, Fin Design
Mixing: Hush Studios
