Barnardos Ireland: Every Child Deserves a Happy Christmas, 2

Independent creative agency The Public House have today launched a national fundraising campaign across print, social, digital, and radio for Barnardos Ireland. Barnardos work with, and for, vulnerable children and their families all over Ireland. Their services are particularly necessary over the holidays, more so in a year when food poverty, heat poverty, electricity bills and homelessness are all on the rise. The campaign’s strategic approach came from Barnardos’ belief that childhood lasts a lifetime. While the charity category focuses on fulfilling immediate needs with crisis appeals, Barnardos take a bigger picture approach, better equipping children and their families for the rest of their lives. They believe what happens to us in childhood impacts the rest of our lives, this is when resilience is formed and bounce-back ability created. Childhood memories (good or bad) are even stronger at Christmas. The creative strategy wanted to simultaneously show magical Christmas scenes that all children would experience in an ideal world, and the stark reality actually being faced by many families in Ireland this year. A snow globe was found to be the best vehicle to encase the great metaphor of Barnardos providing a safe space.