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Web Film
Kola Kariola Shelter / Thank'Q: Black Pet Day
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On Black Friday, DDB Romania, in partnership with Kola Kariola Shelter and with the support of Thank'Q Pet Food brand, launches the Black Pet Friday campaign. This initiative aims to offer adoption opportunities for black-furred dogs, showing that these four-legged dogs are just as friendly and adorable as all other dogs, despite the superstitions surrounding them. Black Pet Friday aims to remove the stigma associated with the phenomenon known as 'Black Dog Syndrome', which is a common problem locally and internationally. This problem has led to the avoidance of adopting black dogs on the grounds that they are less friendly or aggressive. The aim of the campaign is to draw public attention to this phenomenon and to change the collective perception, with the objective of increasing the number of adoptions of black dogs, both from the Kola Kariola Shelter and from other shelters. The main focus of the campaign is an online video that adopts a style similar to product presentations in Black Friday deals, focusing on the features of "adorable gadgets". In the case of this campaign, the "gadgets" are represented by four black dogs, emphasising the idea that adopting them will provide an "upgrade to happiness". The video ends with a powerful message: "Black dogs are 50% less likely to be adopted than other dogs. This Black Pet Friday, choose the ultimate in unconditional love!"
Alexandru Mohora – Graphic Designer Related |
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