Roxana's relationship with advertising became official as soon as she graduated from ADC Romania's Creative School. After winning the local Cannes Young Lion competition in 2012, she was later selected as one of the top two Romanian creatives to represent Romania at ADC Europe's Creative Express program in Finland and she's also a graduate of Eurobest's Young Digital Academy.
In 2020, she was the only Eastern European creative selected to join Cannes Lions' See it Be It program aimed at training 15 uprising female creative leaders from all over the world. In 2021, she was selected as one of the 37 creatives from around the world to join Google's Rare Leadership Academy, a program aimed at underrepresented categories. In 2022, she was chosen as one of the the Next Creative Leaders for Europe, the prestigious The One Club For Creativity and The 3% Movement.
Currently Executive Creative Director at DDB Romania, she has a background in art direction and has worked for over 12
… read moreyears in agencies both big and small, including Cheil, Publicis and MRM//McCann and has a strong background in digital.
Her work has been awarded at both Cannes Lions and its sidekick Cannes Film Festival, D&AD, LIA Awards, Cresta, One Show, Golden Drum, Eurobest, Effie Awards, FIBRA Awards, Internetics, IAB Mixx Awards and other local festivals.
Outside the office she has a thing for superheroes and typography and she never talks about herself in 3rd person.
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