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Interactive
KIT KAT: Kit Kat - The Break CityThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In 2012- 2013, we managed to refresh the social media landscape and gather 200k fans to our Facebook page by posting a single news everyday at 1:55 sharp.
In 2013, we wanted to expand our "break" territory, to cover broader topics, while still keeping our famous five-to-two news. So Interactions Romania created The Break City, a special place, where your mind could easily take a break from the ordinary. To mimic the reality of a true city, we created various institutions, each with their very own identity: Doctor Break The Supreme Authority of Breaks The Breaking Newspaper Kit Kat TV The Non-Research Institute etc. Each Facebook post was designed to represent one of these Break Institutions, which allowed us to take on daily news, activities and events from the Romanian landscape and present them in a relaxed, slightly ironic way.
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