Interactive ad: SEAT: SEAT - Kilometers left until your summer holiday

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Top 6: September 24th 2014

Interactions, Bucharest's task was to advertise SEAT's special summer prices in an interactive way.With a new SEAT ready to take you on the road, your vacation is closer than you think. We picked 8 attractive holiday destinations, pinpointed them on Google Maps and then we asked a simple question: "How many kilometers are left until your holiday?"Using the GPS feature on mobile (and the tracking location feature on desktop), we calculated the exact number of KM from your current location to one of your proposed holiday spots: The Stable with Photogenic Sheep (Stana Turistica de langa Saschiz), The Meadow with Deers (Faget Forest), The Sunny Beach (Vadu Beach) and so on.We offered a route on Google Maps and calculated the time it takes to get there with a SEAT, plus the advantages you get from buying the car at a special price: you get extra gas money and you get to afford an extra new pair of glasses if you want.