Ondazul: Empty Bucket

The Ice Bucket Challenge has gone viral all around the world and it’s been not different in Brazil. Numbers reveal the success on its aim to fundraise ALS amyotrophic lateral sclerosis research: more than 2.4 millions videos uploaded and 28 million people joined the conversation.Although the cause is noble, Brazil has been struggling with water shortage and so the project has a collateral effect: water waste. Recently, The Washington Post and The New York Times reported the challenges have already spent almost 20 million liters of water. This amount could have been reverte in 63 million filled glasses. Concerned on this issued, Brazilian agency NBS and the NGO OndAzul, founded by famous musician Gilberto Gil, have created the Empty Bucket movement. The project stimulates donations, although avoiding waste. The NGO has also donated 500 reais (about two hundred and fifty U.S. Dollars) for the cause, but without dumping any drop of water.On the website www.emptybucket.com.br, created by NBS, people can share videos dumping empty buckets over their heads and find the bank accounts to support ALS Association, responsible for ALS researches.