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Prepare to embark on an unforgettable journey that will redefine the way we experience commercials. Titled “Be Your Own Hero,” the latest creative for the CDC and Ad Council’s “Do I Have Prediabetes?” campaign takes audiences on an extraordinary adventure, challenges preconceived notions and empowers them to take the 1-minute prediabetes risk test at doihaveprediabetes.org. The centerpiece of the campaign is a :60 spot. The creative showcases the collaborative efforts of a talented team of industry professionals from the agency Subject Matter+Kivvit, Working Stiff Films and Whitehouse Post and represents the convergence of diverse talent that share a commitment to making a difference.
Credits
Other credits
Client: CDC/NACDD
Stephanie Creel, Associate Director of Policy, Partnerships & Strategic Communications
Lourdes Martinez, Senior Communication Lead
Heather Williams, Health Communication Specialist
John Patton, VP, Center for Innovation & Partnerships
Ad Council
Heidi Arthur, Chief Campaign Development Officer
Hannah Strashun, VP, Group Campaign Director Brandi Piper, Campaign Director
Rebecca Ross, Assistant Campaign Manager
Agency
Tiffany Kalmar, Sr. Director, Video
Beth Liss, Sr. Director, Accounts
Anna Poulson, Associate, Account Leadership
Liz Doherty, Senior Director, Project Management
Post Production:
Whitehouse Post
Carlos Lowenstein, Editor
Lauren Malis, Assistant Editor
Kristin Angeletti, Senior Executive Producer
Kristen MacDonald, Producer
Carbon
Julien Biard, Colorist
Cassie Benedict, Color Assist
Matt Bregger, Flame Artist
Ed Nichols, Flame Artist
Gretchen Praeger, Executive Producer
Laurie Adrianopoli, Executive Producer Color
Janel Naumann, Producer
Clean Cuts
Heidi Green, Producer
Harry Evans, Senior Mixer
Nicolas Sjostrom, Senior Sound Designer Scoring
Andy Stack, Composer
