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CDC / NACDD / Ad Council: Quicksand, 30s
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Prepare to embark on an unforgettable journey that will redefine the way we experience commercials. Titled “Be Your Own Hero,” the latest creative for the CDC and Ad Council’s “Do I Have Prediabetes?” campaign takes audiences on an extraordinary adventure, challenges preconceived notions and empowers them to take the 1-minute prediabetes risk test at doihaveprediabetes.org. The centerpiece of the campaign is a :60 spot. The creative showcases the collaborative efforts of a talented team of industry professionals from the agency Subject Matter+Kivvit, Working Stiff Films and Whitehouse Post and represents the convergence of diverse talent that share a commitment to making a difference.
Client: CDC/NACDD Related |
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