TV ad: CDC / NACDD / Ad Council: Quicksand, 30s

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Prepare to embark on an unforgettable journey that will redefine the way we experience commercials. Titled “Be Your Own Hero,” the latest creative for the CDC and Ad Council’s “Do I Have Prediabetes?” campaign takes audiences on an extraordinary adventure, challenges preconceived notions and empowers them to take the 1-minute prediabetes risk test at doihaveprediabetes.org. The centerpiece of the campaign is a :60 spot. The creative showcases the collaborative efforts of a talented team of industry professionals from the agency Subject Matter+Kivvit, Working Stiff Films and Whitehouse Post and represents the convergence of diverse talent that share a commitment to making a difference.

Category Public interest
Client CDC / Ad Council
Agency Subject Matter + Kivvit
Country United States of America
Uploaded 20 November, 2023

Credits

Director
Matt Pittroff
Chief Creative Officer
Kevin Richards
Creative Director
Julie Estrella
Group Creative Director
Sarah Kennedy Hillmann
Executive Producer
Liz Norton
Executive Producer
Steve Blair
Executive Producer
Brenna Mathers
DoP
Ricardo Diaz

Other credits

Client: CDC/NACDD

Stephanie Creel, Associate Director of Policy, Partnerships & Strategic Communications

Lourdes Martinez, Senior Communication Lead

Heather Williams, Health Communication Specialist

John Patton, VP, Center for Innovation & Partnerships

Ad Council

Heidi Arthur, Chief Campaign Development Officer

Hannah Strashun, VP, Group Campaign Director Brandi Piper, Campaign Director

Rebecca Ross, Assistant Campaign Manager

Agency

Tiffany Kalmar, Sr. Director, Video

Beth Liss, Sr. Director, Accounts

Anna Poulson, Associate, Account Leadership

Liz Doherty, Senior Director, Project Management

Post Production:

Whitehouse Post

Carlos Lowenstein, Editor

Lauren Malis, Assistant Editor

Kristin Angeletti, Senior Executive Producer

Kristen MacDonald, Producer

Carbon

Julien Biard, Colorist

Cassie Benedict, Color Assist

Matt Bregger, Flame Artist

Ed Nichols, Flame Artist

Gretchen Praeger, Executive Producer

Laurie Adrianopoli, Executive Producer Color

Janel Naumann, Producer

Clean Cuts

Heidi Green, Producer

Harry Evans, Senior Mixer

Nicolas Sjostrom, Senior Sound Designer Scoring

Andy Stack, Composer

CDC / NACDD / Ad Council: Quicksand, 30s

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CDC / NACDD / Ad Council: Quicksand, 30s

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