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This Holiday season, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360° communication campaign. … read moreThis is a new opportunity for Sephora, a name synonymous with beauty leadership, to remind the world of the unlimited power of beauty. It’s the power of bringing people together, beauty as the starting point for unforgettable experiences that celebrate the uniqueness that lies within each of us. The campaign features an enchanting film and print series, both directed by Jonas Lindstroem (ICONOCLAST), and an inspiring musical edit of “Your Own Hands” by Joe Bel. Breaking away from traditional motifs, the film is an ode to the unexpected joys of life, to celebration, creation, and the art of sharing between people of all ages and backgrounds. The film echoes the belief that the most memorable moments in life are the ones that don't go as planned, but that become exceptional when we decide to own them. Based on inspiring human insights, the story captures the individual and collective Holiday wishes of a mixed family — a mother gifting herself a package “from me to me”, a young girl receiving her first mascara (a symbol of beauty exploration, discovery and self-confidence) from an inspiring sister figure and a father offering his son his first fragrance with personal sincerity.
read less...Brand Managers: Steve Lesnard, Benedicte Sugauste, Sandra Samarakody, Tiphaine Goubin, Joanna Rabar
Agency
Agency Managers: Olivier Vigneaux, Alice Dumortier, Mathieu Roux, Coline Leroy, Lola Premier, Capucine Fontaine
Music Supervisors: Adam Ghoubali, Seril Farran
Strategic Planners: Arnaud Giscard d'Estaing, Alice Ouary
Creative Resource Coordinator: Anne Guillaume
Director & Photographer: Jonas Lindstroem
Production
Production Director: Guillaume LeFrancois
Production Coordinator: Julia Mongin
Post-Production Director: Cyril Bordesoulle
Post-Production: Poster
Sound Companies: GUM X General Pop
Sound Producer: Marion Toreilles
Print Post Producer: Agathe Guillaud
Print Production Director: Alix Lepreux
Head of Print: Felix Mondino
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