TV ad: Sephora: Sephora China

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French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye candy in which in-vogue singer, actor and model, Z.Tao, dances among iridescent textures, jets of liquid colour and lustrous glitter explosions. The creative came from Fred & Farid, an agency well-versed in beauty campaigns. To visualise and execute the ambitious concept, they called Shanghai-based animation and mixed media production company, Final Frontier.

Category Cosmetics & toiletries
Client Sephora
Agency Fred & Farid, Shanghai
Production Final Frontier
Country China
Uploaded 18 September, 2018

Credits

Director
Shane Griffin
Chief Creative Officer
Fred
Chief Creative Officer
Farid
Creative Director
Juliette Lavoix
Producer
Rose Yeow
Producer
Ken Li
Producer
Jessie Huang
Producer
Charles Renard
Art Director
jessica tan
Art Director
JiaXin Tang
Copywriter
Hilda He
Executive Producer
Gustavo Karam
Executive Producer
Chris Colman
Senior Producer
Neil Van Harte
DoP
Stéphane Vallée

Other credits

Brand Strategist: Gabrielle Guan

Brand Supervisor: Yvonne Zhou, Kate Lee, Linda Li

Agency Supervisor: Louise Battus, Wenwen Zhao, Arlene Qi, Kaitlyn Liu

Agency Post-Producer: Charles Renard

Makeup Artist: Serena Li

Gaffer: Hou Jian

Camera Assistant: Shi Xu

Casting: Li Dong Mei

Steadicam: Rick David Tullis

1st Assistant Director: Patty Tsai

EP Assistant: Stacey Lu

Field producers: Rainbow, Chen Chang

Props: Liu Sai

Wardrobe Stylist: Le Ya

Rigger: Xu Yong Jie

Still Photographer: Charles Guo

Production Manager: Santino Sladavic (Los York)

Post Production Company: BleedVFX

VFX Supervisor: Paolo Cavalieri

Producer: Lucila Trobbiani

Executive Producer: Lisa Maffi

TD: Nico Zabala

Sephora: Sephora China

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Sephora: Sephora China

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