French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye candy in which in-vogue singer, actor … read moreand model, Z.Tao, dances among iridescent textures, jets of liquid colour and lustrous glitter explosions. The creative came from Fred & Farid, an agency well-versed in beauty campaigns. To visualise and execute the ambitious concept, they called Shanghai-based animation and mixed media production company, Final Frontier.
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