Gala Bingo: All The Calls, 1

Gala Bingo has created the ultimate challenge for bingo fans by cryptically hiding all 90 bingo calls into their latest campaign: "All The Calls”, helping inject joy and drive community into the much-loved game. To help punters complete the challenge, Gala Bingo has been putting out clues on their social channels, and now have unveiled a larger-than-life OOH bus stop shelter that has received a major makeover in Manchester Picadilly Square. Inspired by bingo call 58, “Make Them Wait”, the shelter has been wrapped and adorned with a giant bingo ball, helping passersby get one step closer to naming all 90 bingo calls. With a prize pool of £50,000 up for grabs for people who can spot the calls, the three-minute version of “All The Calls” - which runs entirely in slow motion, showcasing every single bit of the action - has been launched online so bingo fans can dissect every frame, and find all the cryptic clues hidden within them. Simply enter the competition here to have the chance to win a share of £50,000. The creative ATL campaign was created by neverland with media planned and booked by the7stars through Kinetic. The Gala Bingo bus stop shelter in Manchester Picadilly Square is live from now until 3 December.