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Web Film
Scania: New Energy
In 2022 Swedish truck manufacturer Scania picked Agency Åkestam Holst NoA as a new partner. Now the first collaboration is rolling out, highlighting Scania’s new urban and regional electric trucks. The campaign centres around “new energy” – an expression used to describe vehicles with alternative energy sources to fossil fuels. However, and more importantly in this case, it’s also a common expression that is used when new co-workers join a team or a company. Eight films were produced in September, directed by Stylewar.
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