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Scania: New EnergyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In 2022 Swedish truck manufacturer Scania picked Agency Åkestam Holst NoA as a new partner. Now the first collaboration is rolling out, highlighting Scania’s new urban and regional electric trucks. The campaign centres around “new energy” – an expression used to describe vehicles with alternative energy sources to fossil fuels. However, and more importantly in this case, it’s also a common expression that is used when new co-workers join a team or a company. Eight films were produced in September, directed by Stylewar.
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