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Top 6: December 20th 2023
Radio
Skellefteå Kraft: The Carbon-Negative Radio AdTop 6: December 20th 2023
The world's first carbon-negative radio ad captured 470 mg carbon dioxide during the production of the radio commercial for Swedish energy company Skellefteå Kraft. By recording on inhalation and capturing the human co2-emissions from the exhalation with a piece of advanced diving equipment, the brand breaks new ground in the radio/audio category.
Production company: Flickorna Larsson RelatedAlso best this week |
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