Gordon's Gin: Many Evenings In

Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and set the standard for all other gins to follow by defining the category’s crisp taste, subsequently becoming the biggest selling gin in the world[1]. The new campaign builds on the brands heritage and reputation as a much-loved British classic by positioning Gordon’s as THE definitive gin for casual get-togethers at home. The hero film, ‘Many Evenings In’ takes the audience on a journey through the many social moments that modern life presents. From a catch-up in the kitchen to a house party and a long-overdue dinner with friends, the video depicts the many social occasions people coming together over a Gordon’s and Tonic culminating in a voiceover stating, ‘There’s only one Gordon’s’.