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American Family Insurance: 2023 Dreamer of the Year 30
For the second year in a row, American Family Insurance is partnering with TIME to present the “Dreamer of the Year.” The “Dreamer of the Year” was created to recognize an individual who works tirelessly to protect, restore and champion dreams, while inspiring others to pursue their own. This year’s recipient is Syd Kitson, an American real estate developer and former professional American football player, whose ambitious project, Babcock Ranch, is a sustainable, master-planned community in southwest Florida. To celebrate, Elite Media, a long-time creative agency partner for American Family Insurance, worked with TIME and its award-winning Red Border content division to create a series of 2:15, :30 and :15 videos that spotlight Syd Kitson and his Babcock Ranch project. The :30 version will run on broadcast TV. The longer-length video will appear across American Family Insurance and TIME social media channels and digital properties.
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