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ABC: Mobster’s Lament

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With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney+ or Apple TV?

As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview has created a film to show it’s one streamer Aussies never need to cancel.

‘Always free. Always Entertaining.’ launches with a series of films (directed by Sam Hibbard, FINCH) showing characters from different TV genres lamenting the fact that the streaming platform they’re on is about to get cancelled.
Credits Other credits

Client – Australian Broadcasting Corporation

Director of Audiences, ABC - Leisa Bacon

Head of Marketing, ABC - Karen Madden

Group Marketing Manager Screen, ABC - Sarah McDonald

Marketing Manager Screen, ABC - Siobhan McGeown

ABC iview Marketing lead, ABC - Sophie Beaton



Associate Design Director, Howatson+Company – Jo Cao

Studio lead, Howatson+Company – Simon Merrifield

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