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Web Film
Nissan Formula E: Sorry, Our Fans Are Crazy
12th January 2024, London: Mexican Formula E fans are widely known to be the wildest, loudest and most rambunctious fans on the planet, while the Foro Sol is well known as the loudest grandstand in motorsport. So, in its latest campaign by Dark Horses, Nissan is taking the unique approach of apologising for the ear splitting racket these die hard fans create. The campaign, Lo Siento Nuestros Fan Estan Locos, ‘Sorry, our fans are crazy’ reinforces that Nissan is regularly voted as the favourite team of Mexican fans and allows the brand to celebrate that in style, embracing the cacophonous fervour of their support whilst also converting interested parties into Nissan Formula E followers. And to make it up to the local residents who have to deal with the dreadful din of the constant “whooping and hollering” and give them a great undisturbed weekend, Nissan is handing out Nismo team-inspired ear defenders & earbuds to fans who live near the racetrack. This activation is supported by a mockumentary style film that shows an elderly local woman, who lives near the track, complaining about the noise of race day. She tries to block the noise out with soundproofing egg crates and a makeshift earphone pillow, claiming, “if I ever see those drivers, I’ll give them a piece of my mind.” Just as a doorbell rings and Nissan Formula E drivers, Sacha Fenestraz and Oli Rowland, turn up at her door with a pair of ear defenders - as way of an apology. Together as they have a now quiet cup of tea she announces ‘I’ve always liked those drivers.”
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