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Tito’s Handmade Vodka: Cabana à la Cart
Tito’s Handmade Vodka is launching its first-ever brand platform, “With Tito’s” – an irreverent invitation to make any moment better. The launch is anchored by a series of four 30-second campaign videos starring the Austin-based vodka brand’s newest spokesperson – the Tito’s “Spokescart,” a delightful and trusty bar cart with a personality of its own, who will stop at nothing to bring us all Tito’s (and a few other surprises). Each day, it seems as though there are announcements of new celebrity-led spirits. Brands seemingly cooked up in a marketing lab showcasing their star-studded spokespeople as masters of their new craft. On the other hand, Tito’s has always let its product speak for itself: a no-BS, high-quality vodka made for anyone who believes that it is the spirit inside the bottle that matters. So, instead of hiring a spokesperson, Tito’s created one as a vehicle for that message: a friendly, autonomous bar cart made of equal parts congenial charm, resourcefulness, and, best of all, timely mixology.
Bathside Service with Tito’s: Shower beers are good. Bath cocktails are great. Now that's what we call bathside bottle service with Tito's. Cabana à la Cart with Tito’s: Taking a dip is good. Taking a sip is great. Turn "the water's fine" into "the water's delicious" with Tito's. Rolling Retriever with Tito’s: Fetch is good. Yappy hour is great. Turn a dog park into a party with Tito's. The Third Wheel with Tito’s: Fireside dates are good. Fireside drinks are great. Roughin' it has never been so smooth with Tito's.
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