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Top 6: January 11th 2023
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Tito’s Handmade Vodka: DIY JanuaryTop 6: January 11th 2023
It’s dry January, so you might not be drinking. But if you have Tito’s Handmade Vodka lying around, don’t just stare at it – use it. Today, Tito’s announced it’s teaming up with Martha Stewart for a campaign with a Tito’s twist, showcasing how dry January can easily become 'DIY January.' The month-long campaign from Arts & Letters Creative Co., anchored by a 60-second video starring the DIY queen and lifestyle expert herself, calls on those not imbibing for the month to get crafty and shows how to use Tito’s in everyday household tasks. The whimsical montage follows Martha as she uses the vodka to say goodbye to musty boot smells, give pasta sauce a little extra kick (and then some), and in a variety of other ridiculous ways. Ultimately, the video ends on a martini glass and an expletive. To complement the video, Tito’s is launching a limited-edition collection of DIY January bottle-topper attachments for those that want to try out the tasks for themselves. The toppers can be purchased at store.titosvodka.com for $10 USD, with all net proceeds going to the customer's choice of non-profit that the brand has teamed up with. The DIY January bottle-topper attachments include:
- The Deodoriser: Add a spritz to musty fabrics. Save the rest for February. - The Flavoriser: If you can’t drink Tito’s, make penne alla vodka and eat Tito’s. - The Cleaneriser: Perfect for cleaning things, and definitely not drinking. Tito’s has also released an extended list of tips and tricks to utilise Tito’s during dry January.
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