Hyundai UK's new campaign by integrated agency INNOCEAN UK, 'New Dawn' showcases how the iconic South Korean car brand has undergone a transformation through innovation, design and leadership in electrification. The campaign strives to further accelerate this shift in perception. The simplicity and humour in the campaign paves the way for Hyundai's shift from the anglicised pronunciation of 'Hy-un-dai' to the global pronunciation: 'Hyun-day'.
