TV ad: Hyundai UK: New Dawn

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Top 6: January 11th 2023

Hyundai UK's new campaign by integrated agency INNOCEAN UK, 'New Dawn' showcases how the iconic South Korean car brand has undergone a transformation through innovation, design and leadership in electrification. The campaign strives to further accelerate this shift in perception. The simplicity and humour in the campaign paves the way for Hyundai's shift from the anglicised pronunciation of 'Hy-un-dai' to the global pronunciation: 'Hyun-day'.

Category Automotive
Client Hyundai UK
Agency Innocean UK
Production FAMILIA
Country United Kingdom
Uploaded 6 January, 2023

Other credits

Client: Hyundai Motor UK

Creative Agency: INNOCEAN UK

Chief Executive Officer: Michael Herbert

Head of Creative: Dom Sweeney

Creative: Fenton Saward

Conceptual Designer: Liam Graham

Head of Broadcast: Emma Smalley

Editor: Anabel Gonzalez

Head of Operations: Alex Taylor

Strategic Group Account Director: John Crook

Account Director: David Hampton

Account Executive: Lawrence Reid

Social Media Manager: Emily Sherwin

Junior Social Media Manager: Lucy James

Head of Media: Becky Broe

Senior Media Manager: Matt Rowley

Senior Programmatic Trader & Data Analyst: Robin Hong

Senior Media Executive: Taylor McCarthy

AdOps & Analytics Manager: Adam Smith

Media Agencies: INNOCEAN UK & Havas Media UK

Director: Jeroen Mol

Production Company: FAMILIA

Producer: Kwok Yau

Executive Producer: Ciaran Bennett

DOP: Matthew Emvin Taylor

Editor: Rachael Spann @ WORK Editorial

Colourist: James Bamford @ RASCAL

Post Production: Lem Lawrence @ Satusfaction Post

Music Supervisor: Liz Williams

Composer: Nick Crofts

Sound Studio: GuiltFree

Hyundai UK: New Dawn

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Hyundai UK: New Dawn

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