Australian Lamb is back with the annual summer campaign, mocking the overuse of the term “Un-Australian” to remind Aussies that our collective differences are cause for celebration, … read morenot division. In true Aussie Lamb style the hotly anticipated spot, created by The Monkeys, part of Accenture Song, for Meat & Livestock Australia, features topical jokes, a heavy dose of satire and of course, mouth-watering lamb. The long form commercial, directed by Yianni Warnock from MOFA, imagines an alternative reality which sees people being called out for being “Un-Australian” before being banished to “Un-Australia” – an infinite cultural exile. In the lifeless desert, we meet Aussies who’ve committed offences from switching off the test cricket, eating a meat pie with a knife and fork, to not knowing the second verse to Khe Sanh. When Lambassador Sam Kekovich appears in a cloud of smoke, alongside a sizzling BBQ and perfectly searing lamb, it’s clear all this “Un-Australian” accusing has gone too far.
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