Samsung NZ: different.

Apple were always so… “different”. From the way they told us to think, to the way their products made us feel. But now, we live in a world where almost every single hand has an iPhone in it. What was once originality, is now conformity. It’s 1984 all over again.

So, Samsung launched their most unique phone to date, the new Galaxy Z Flip5, with a campaign about thinking different, inspired by conformity. A campaign that used Apple’s ideology against them. A campaign that invited people to think different once again by making the switch to Samsung.