Samsung NZ: Samsung Galaxy ZFlip5: The iPhone Flip

Samsung knows iPhone users are a tough nut to crack. No matter how amazing your new phone is, if it’s not Apple, they’re not interested. So we wanted to remove the Apple bias and see what iPhone users would really think of the new Samsung ZFlip5 if they thought it was something different. We recreated a distinctly Apple-feeling film set, covered up all the branding on our new phone, placed it inside a familiar white box, and invited an unsuspecting group of young iPhone users in for a “top-secret sneak peek” at a brand new prototype that may or may not be an iPhone… And as it turns out, iPhone users do like Samsung.