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Top 6: December 6th 2023
Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign - ‘Hijacking Christmas’ - from BBH. Leaving … read morethe magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas #1. OOH executions play on the dual meanings of ‘Whopper’, which can describe Burger King’s signature burger… or an exceptionally big fib. Like suggesting there’s a genial man in a red, fur-trimmed suit who uses a herd of reindeer to deliver presents to children all over the world, without being caught on Ring cameras or being questioned over the GDPR compliance of his naughty and nice list. Which of course, there absolutely is (for any kids reading this). The cult classic, Driving Home For Christmas, has been rewritten to ensure, during the lead up to the big day, people are guided to 21 Burger King Drive Thru locations across the most travelled motorways in the UK, with specific turn-by-turn directions. The new rendition is titled, very cleverly, Driving (Thru The) Home (Of The Whopper) For Christmas. This new song and future hit, is accompanied by a eight-minute '80s style 'music video' extravaganza starring an all singing and dancing sat-nav. That’s not all, the full length song has been sliced to create individual local radio ads that target listeners when they are driving by any of the 21 drive thru destinations. So they can drive thru the Home of the Whopper while they’re driving home for Christmas.
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Chief Marketing Officer Katie Evans
Communications Director Soco Nunez
Brand Manager Suzi Hoy
Agency
Design Director Christian Kolodziejski
Designer Emily Varga
Strategy Director Saskia Jones
Strategist Alexi Hall
Managing Partner James Rice
Account Director Laura Huber
Account Manager Zimini Fongho
Account Executive Holly Gash
Media Walk In Media
Media iProspect
Production LouLou Productions
Photographer Nicky Hamilton
Gaffer Jimmy Crippen
Prop Master Katie Cordell
Hair and Makeup Marie Deehan
Hair and Makeup Vicki Money
Food Stylist John Bentham
Retouching Stefano Cherubini
Music / Sound Clearcut Sound Studios
Sound Engineer Ed de Lacy
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