Insurance Brokers Association of Canada: Crash Test Humans 1

We’re about to break a new campaign for Insurance Brokers Association of Canada to promote National Safe Driving Week, the first week of December. These ads re-imagine Crash Test Dummies as people, and put them in the familiar selfie-style poses we see on social posts. The idea is that humans aren’t built to withstand a crash, like Crash Test Dummies are, so to drive safely. The ads direct to a landing page with tips and stats on the perils of distracted driving.