Need to chill? New spot by Danish agency &Co. and New-Land introduces to the world the Danish Zen – a uniquely laid-back approach to life. This playful campaign from … read moreVisitDenmark launches with a series of billboards, urging influencers, hipsters, first-time parents, and city planners to chill. The message is clear: We could all use a dose of Danish zen. And what better place to get it than in Denmark? With 47% of the population having zen-like names such as Han-sen, Mikkel-sen, Jen-sen and Erik-sen there’s more to the Danish way than meets the eye. Hey, maybe you’ll even catch the vibe of the legendary Hans Christian Ander-sen. While Denmark may lack the grand monuments of its European neighbours, it possesses something uniquely Danish. Internationally renowned for their 'hygge' and their liberating ability to say 'pyt', Denmark embraces a lighter and more laid-back perspective on life. But what's the secret to their easy going approach? What enables the Danes to take things lightly and find joy in the small things? The answer lies in The Danish Zen.
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