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Burger King: Everyone Has a Hidden Talent
Martin Jalfen’s new 90-second Burger King film brings out the bold, the bonkers and the brilliant. Martin’s signature directing style is exhibited here, particularly through the use of quick match cuts and fast paced editing, to coordinate with the upbeat soundtrack. The excitement of a new Burger King product release inspires everyone to unleash their hidden talent, and there is no lack of variety. The audience is taken on a talent show journey, from playing the recorder through noses to beatboxing using straws. Some talents are relatable such as shower singing, others more absurd like mastering the nunchucks or glass harp. There is no shortage of energy and fun in this vibrant, musically led film. In the final frame we are reminded that 'Everyone Has a Hidden Talent' Burger King’s being the ability to create whopping good sandwiches.
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