M&M's: M&M'S Almost Champions Ring of Comfort - Teaser

M&M'S, proudly part of the Mars family of brands, released a first look into its upcoming Super Bowl LVIII campaign with a new teaser video that highlights the intersection of fun and belonging in a way that only M&M'S can. The teaser spotlights the beloved M&M'S characters providing comfort to three NFL Hall of Fame Legends who just missed earning a Super Bowl ring in their respective Big Game appearances – Dan Marino, Terrell Owens and Bruce Smith. The 'almost champions' are introduced to the first-of-its-kind 'M&M'S Almost Champions Ring of Comfort' featuring real diamonds made in a specialised lab from an ingredient universally synonymous with comfort: peanut butter. M&M'S peanut butter candies, to be specific. The 'M&M'S Almost Champions Ring of Comfort' prominently features specially created lab diamonds made from M&M'S peanut butter. The largest individual diamonds on the face of the first ever M&M'S peanut butter turned diamond ring were created by exposing this common household staple to a high-pressure environment – including 3,000°C temperatures and 800,000 pounds per square inch of pressure – before grinding and grading the diamonds into their final form. The 14K gold ring is adorned with a diamond-encrusted replica of Mars' beloved M&M'S Orange character.