Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

M&M's: Almost Champions

Embed Video
M&M'S, part of the Mars family of brands, has released its Super Bowl LVIII ad, 'Almost Champions,' revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith. In the spot, Johansson and the trio of NFL Legends are shown in a lab with the beloved M&M'S characters admiring the first-of-its-kind 'M&M'S Almost Champions Ring of Comfort,' while having a self-effacing laugh about the feeling of being 'almost champions.'
Credits Other credits

Agency BBDO New York

Chair David Lubars

Chief Creative Officer David Lubars

Chief Creative Officer Luiz Sanches

Chief Creative Officer Matt MacDonald

Executive Creative Director Peter Kain

Writer Peter Kain

Executive Creative Director Marcelo Nogueira

Writer Marcelo Nogueira

Creative Director Tom Kraemer

Writer Tom Kraemer

Creative Director Judd Counsell

Writer Judd Counsell

Creative Director Breno Ribeiro

Art Director Breno Ribeiro

Designer Breno Ribeiro

Associate Creative Director Luz Arroyo

Writer Luz Arroyo

Art Director Maya Iwata

Copywriter Benner Rawley

Copywriter Ross Hull

Art Director John Ratkowiak

Designer Jong Yeu Wu

Designer Brenda Cho

Project Director Mark Lester

Director of Production Alex Gianni

Executive Producer Kimberly Clarke

Producer Scotty Schuckies

Artist Cleo Montagnana

Business Affairs Manager Shelly Bloch

Producer Julia Millison

President Kirsten Flanik

Chief Executive Officer Kirsten Flanik

Account Director Caitlin Patrick

Account Director Grace Hargrave-Thomas

Account Director Melissa Reisman

Account Manager Leah Baumgarten

Account Executive Cory Bork

Strategy Director Vanessa Romann

Strategy Director Yin Chung

Head of Planning Enda Conway

Planner Carly Duris

Marketing Director Derek Zimmerman



Agency AlmapBBDO

Chief Creative Officer Marco Giannelli

Executive Creative Director Rafael Gil

Executive Creative Director Rodrigo Almeida

Art Director Francis Alan

Art Director Felipe Paganoti

Copywriter Gustavo Tasselli

Copywriter Igor Pontes

Producer Julia Newman

Producer Carolina Anjos



Agency Energy BBDO

Chief Creative Officer Josh Gross



Agency Critical Mass

Client Approval Alysson Scartz

Chief Creative Officer Val Carlson

Executive Creative Director Andrew Lavery

Group Creative Director Will Danilow

Design Director Ty Johnson

Creative Director Cody Murri

Creative Director Eric Jorgensen

Associate Creative Director Javier Olivares

Copywriter Liam Walsh

Designer Emma Rosenberg

Strategist Brian Asner

Strategist Shawn Thompson

Project Director Lauren Duchon

Project Director Sarah Lobdell

Client Approval Michael Kelly

Executive Creative Director Jen Dorman

Client Approval Meghan Sejna



Agency Tracy-Locke

Client Approval Robert Guarino

Executive Creative Director Shawn Kraemer

Executive Creative Director Sanford Stein

Project Manager Josh Powers

Art Director Emma Reinisch

Copywriter Sasha Dias

President Tina Minikas

Vice President Tanya Greene

Executive Creative Director Dan Cishek

Associate Creative Director Basil Inferrera

Associate Creative Director Justin Tacinelli

Account Director Josh Simpson

Chief Client Officer Michael Bartlett

Art Director Gina Lincoln

Project Manager Maggie Buckley

Creative Director Joshua Parent

Art Director Mike Abate



Agency Essence MediaCom

Executive Director Mark Weintraub

Group Director Ed Kim

Group Director Wesley Orlick

Strategy Director Grace Cowey

Project Manager Samantha Suib

Planning Director Megan Nash

Planning Director Sophia Hamade

Media Buyer Seamus McGorray

Media Buyer Nicholas Lurillo

Social Director Ashley Limone

Social Director Emily Seigneurie

Social Manager Samantha Beltram

Social Marissa Asakaran

Social Hannah Seo

Media Buyer Remi Boleky

Media Buyer Hannah Reichert

Media Buyer Lisa Chun

Media Buyer Heather Omarrah

Media Buyer Riley Girardier

Data Analyst Stephen Lee

Data Analyst Crystal Le

Data Analyst Sarah Fuda

Data Analyst Michelle Lee

Data Analyst Maria Khalid

Data Analyst Orin Conn



Agency Weber Shandwick

Client Approval Kelly Miller

Client Approval Faith Borland

Client Approval Dave Bauer

Client Approval Bri Gilomen

Account Director Stephanie Berger

Client Approval Ellie Halter

Client Approval Caroline Tobin

PR Rakel Crockett

Client Approval Madisyn Siebert

Client Approval Mindy Osler

Project Manager Amanda Buchanan

Strategic Planner Marton Harsanyi

Strategic Planner Leah Billion

Creative Director Adam Ferguson

Art Director Malieka Gurrera

PR Katie Durkin

PR Morgan Abercrombie



Production

Line Producer Tanya Stephens

Executive Producer Jason Reda

Head of Production Devon Clark

Executive Producer Marc Grill

Founder Ralph Laucella

Executive Producer Ralph Laucella



Music / Sound JSM Music

Animation House Special

Related

TV
M&M's: M&M'S Almost Champions Ring of Comfort - Teaser
M&M's: M&M'S Almost Champions Ring of Comfort - Teaser
BBDO New York
TV
M&M's: Madiba's Birthday- The Making of
M&M's: Madiba's Birthday- The Making of
Net#work BBDO Cape Town
TV
M&M's: M&M's Election TV (1-3)
M&M's: M&M's Election TV (1-3)
Clemenger BBDO
TV
M&M's: M&M's Election TV (1-3)
M&M's: M&M's Election TV (1-3)
Clemenger BBDO
TV
M&M's: M&M's Election TV (1-3)
M&M's: M&M's Election TV (1-3)
Clemenger BBDO
TV
M&M's: M&M's Election TV (4,5)
M&M's: M&M's Election TV (4,5)
Clemenger BBDO

Gold sponsors

The Best Ad Jobs
Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news