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Growing up, we’re always warned about the dangers of peer pressure, and falling in with a bad crowd. In a satirical twist on anti-gang PSAs, ParticipACTION’s campaign, Fall in with an active crowd demonstrates that some groups are worth falling into.
Other credits
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Jenny Glover, Brian Murray
Creative Director/Writer: Jonah Flynn
Creative Director/Art Director: Michael Siegers
Account Team: Robyn Morrissey, Jaya Rizzi, Sabrina Zavarise
Chief Strategy Officer: Heather Segal
Strategy Team: Cameron Fleming, Kiana Ohori
Producer: Francesca Marchese, Lena Hamady
Client: ParticipACTION
Clients: Elio Atunes Shauna Pichosky Rebecca Jones, Alison Carruthers
Media Agency: M&K Media
Media Team: Julie McIlroy, Jill McDonald, Ron Bijl, Jennifer Young, Anthony Scattolon,
Production House: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Jeff Schwartz
Director: Michael Downing
Post Production: Rooster Post
Editor: Paul Proulx
Assistant Editor: Audrey Crunkleton
Editorial Producer: Sam McLaren
Colour & VFX / Finishing: Fort York VFX
Senior Colourist: Jason Zukowski
Colour Assistant: Jose Salinas
Lead Flame Artist: Marco Polsinelli
Flame Assistants: Parker Nugent / Serina Choi
Post Producer: Valerie Moss
Audio House: Eggplant Music + Sound
Director / Composer: Adam Damelin
Executive Producer: Nicola Treadgold
Studio Producer: Andrew Sekine
Mac Artists: Cecilia Bernasch, Pavel Petrycki
French Agency: The French Shop
French Agency Team: Mélanie Duguay, Jennifer Lankry, Catherine Renaud
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