Netsafe NZ: ReScam - Phantom

Re:Scam was initially created in 2017 by Netsafe to fight internet scammers. The AI bot trapped scammers in endless conversations by impersonating an array of realistic human personas, keeping scammers out of Kiwi inboxes. Re:Scam collectively wasted over 5 years worth of scammer's time, before it shut down in 2018 to undergo further development. With Kiwi losing over $200 million to scams in 2023, it is time for Re:Scam to return, now with enhanced AI technology.

The challenge was budget – as Netsafe is a charity, they can’t afford a big launch campaign. So Phantom Billstickers' competition 'The Takeover' provided the perfect opportunity to get the public excited about Re:Scam’s return. Our concept impressed the judges with its use of LED lights, reflecting Re:Scam's flowing conversation with scammers.

Our pitch won the Auckland submission and scored a free OOH placement in a high-impact location. It's live currently, on Pitt Street in Auckland City.

And of course don't forget to keep your eyes peeled and scam emails on hand because Re:Scam is returning soon!

Rescam.org